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Showing posts from July, 2020

Flawless App Localization - The Secret to TikTok’s Global Success

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TikTok’s sudden success is unprecedented, and it has spread around the globe faster than any other app ever could. You’ve most probably heard about it, with a lot of your friends already scrolling through the app or even sharing content on it. It has made its place among the league of the top social media giants, such as YouTube, Instagram, Twitter, and Facebook.  What’s TikTok?  Millennials would be quick to call you a boomer over that question, but if you’ve been living under a rock, here’s the answer. TikTok is a social media app based on creating and sharing content, and it’s owned by ByteDance, which is a Chinese company. Users upload short and catchy videos about 15 seconds long, and it’s up to them to spice things up with a variety of available effects and filters, etc.  It has become the most downloaded app on the Google Play Store and the App Store. In mainland China, TikTok is known as Douyin. It’s not just the name that’s different; the content is also varied over there for