6 Things You Need to Know About Marketing Translation
Marketing translation is the process of translating a text and passing across the appropriate campaign messages – while also putting into consideration the cultural affinity of the environment. However, the marketing translator must have a good literary ability in addition to knowing how to effectively and efficiently market the product. Source Having your marketing campaign in a different language can be a daunting task – one would have to deal with the type of image to use, the colors, and other important areas that shall be discussed shortly. Besides, even the best strategies could fail at times. There are potential traps and pitfalls during marketing translation – therefore, the following are the things you need to know about marketing translation; How Much of the Cultural Practices of the Target Market Do You Know? It is often good that the marketing translator is resident in the target country for a proper understanding of the cultures of the people. For example, words, images,