How Website Translation Can Help Financial Institutions Win More Traffic?
Courtesy: Freepik "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." ( Nelson Mandela ) As a financial entity, will translation of your web content drives more traffic to your site? Absolutely! If you believe in the mythical power of English enough to ignore language barriers, then you are very mistaken, and it will cost you. As a bank or a credit union venturing into new markets, you cannot afford to approach them in a blanket fashion. Yes, they may notice you, but they will disregard you, and you will have zero impact on their purchasing decisions. Website translation will help and is the first strategy in customizing your online approach for international markets (or regional markets that speak different languages like India, South Africa, Nigeria or Singapore) Related Article: Blunders To Avoid When Translating From Spanish To English With globalization comes the ever-incre...