eLearning Localization for France

Source: Freepik

What is eLearning?

Today, globalization has not only impacted businesses, but it has also led to digitization of learning rendering traditional classrooms unnecessary. A student in France, for example, can now enroll for courses originating from anywhere in the world.

This kind of learning has gained significant acceptance all over the world and proven to be a successful method of training. Its market is projected to be worth $325B by the year 2025

How Effective is eLearning?

Source: Freepik

eLearning has become an effective learning method because of its ability to identify students' strengths and weaknesses and tailor its approach to make the learning process suit them at a personal level.

Since students have more control over their learning schedules, they can learn at their speed. Generally, students move faster in areas they are comfortable with and slowly where they need more time. That is different for each learner.

eLearning Localization

This involves translating eLearning content into different languages such as French and then going further to adapt it to the specific target culture to optimize engagement. There are more non-native than native English speakers in the world. And since people prefer to make purchases presented to them in their native language, eLearning localization will expand your outreach, making it a wise decision for your business.

Through eLearning localization, therefore, a curriculum becomes more acceptable since it can be tailored to the local market.

Factors to Consider When localizing eLearning Content for France

Source: Freepik

1. Content format and Delivery Flexibility

In France, network connections are generally good quality. In the rural areas which are scarcely populated, however, slow network speeds are the norm.

For this reason, therefore, be flexible with your content format. You can, for instance, offer multiple versions of the content and exploit your delivery options like on-site, email, among others. Make your content easy to access for your audience, who cannot access it on-site. You can download and send content via email with password protection.

This way, you will be assured that the maximum number of people in France will have access to your eLearning content regardless of their internet connectivity challenges.

2. Use local currencies, dates and measurements

Like the majority of European countries, France uses the metric system. For eLearning courses on commerce, finance, architecture etc, make sure you use the metric system of measurement. Using the correct date format and currency can make your eLearning content easier to understand and relate to, especially for younger learners.

3. Translate your eLearning content to French language

French is the nationally recognized language in France. Only about 39% of the French population can understand English. If your eLearning website or content is in English it will not reach as many people as you would want. It would be a smart business move, therefore, to translate your content to optimize your reach. 

eLearning localization in French is essential for success in France- whether you are designing courses for schoolchildren or making training videos for corporate employees. This can include translation, French subtitles and French voiceovers.

To translate your learning content, you need to work with a professional linguist or an eLearning Localization company. 

4.  Consider Time Zone Differences

If you run lectures based on local time zones that are not similar to France, then it would be impossible for your target market there to access them. It is advisable, therefore, to self-pace your eLearning content. That will allow tailoring the delivery to the individual learners' speed and time preferences.

5. Mobile-Optimize Your eLearning Content

Assuming that everyone in your target market will be able to access a desktop or P.C. is a grave mistake. There are people who can only access the internet via their mobile phones, and there are others who will prefer to learn on the go. 42% of the French population prefer to use mobile phones to access the internet. It would not be wise to ignore mobile optimization.

In conclusion, 9 out of 10 companies in France are using eLearning solutions. The eLearning market in French is seen as the most dynamic in Europe due to the increase in the number of eLearning companies and service providers there. If you are looking to break into the French eLearning Market, eLearning Localization is your doorway there.

If you need any help or have any doubts about eLearning localization feel free to contact our team.