Why Translating Your Ecommerce Website into the Dutch Language is Good for Your Business?

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Did you know that the Dutch language ranked third most popular target language for e-commerce websites in 2016?

The Dutch language is spoken by around 28M people worldwide, with 23M speaking it as a first language and about 5M people as a second language. It's most widely spoken in the Netherlands since it is the official language there. If you are thinking of expanding your eCommerce business, therefore, think about the Netherland, and Dutch eCommerce translation is how to do that.

The Dutch people can speak fluent English, and learning the English language in the Netherlands is common. That, however, has not changed the fact that more than half of the Netherland adults who shop online prefer to shop on websites in Dutch. 

Expanding into any new market can be full of excitement and uncertainty. How effectively you communicate your brand to a new market goes a long way in determining your business success there. It's vital, therefore, that you convey your brand to your target market in their native language without compromising on consistency, accuracy, and quality.

If you decide to translate your eCommerce website, then you must do it with care since a slight error can mean a huge difference in sales. That is because you will be communicating with natives.

Benefits of Entering the Netherlands eCommerce Market by Translating into Dutch 

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Translating your eCommerce website into the Dutch language will help you penetrate the Netherland market where your business has a high chance of thriving due to the following factors:

1. Fastest Internet Connection in the World

It would not make much sense of investing in e-commerce expansion into a market where there is little to no internet connection. The easier it is for your target audience to browse the web, the higher your chances of business success in that market. The Netherlands is ranked 5th among countries with the fastest internet connection in the world.

2. Small Country

Netherland is a small county by size. While that may sound like a disadvantage, it is actually a good thing for your e-commerce business. Delivery of goods and services to your clients is easy, fast, and more economical. It also means you can get supplies pretty fast.

3. Great Location

Netherlands is located in the Western part of Europe, not too far from the UK, France, and Germany. These are the European biggest e-commerce countries. That means that by either air or rail, you can ship supplies from all over the world and hence deliver quality products and services at affordable prices.

4. A Ready Online Market

The Netherlands is a small country with a small population. But that has not stopped it from being an attractive e-commerce market, and this is why. Dutch people have better consumer confidence and are willing to buy online. With high internet penetration and a rising GDP, there is nothing to stop the Dutch from shopping online as long as they get quality in a language close to their hearts—Dutch.

Final Thoughts

The benefits of Dutch eCommerce translation are a no brainer. And we cannot ignore the fact that all these benefits mentioned above eventually result in better business for you due to increased sales and revenues. So, if you were wondering whether it would be a good business decision to enter the Dutch eCommerce market, now you know it is.